ABOUT US

Leadership

We believe that leadership is not just about a title, it’s about collaboration and inspiration. We foster a culture of leading by example, improving the individual potential of each member to achieve collective goals.

Our Group is over 250 team members strong spread across 10 locations worldwide. They deliver the diverse mix of skill sets required to drive our business forward, combined with the foundation of integrity set by LIMRA Holdings.

Board of Directors

Nabhan Akeel

Chairman / Group CEO
Nabhan Akeel serves as the Chairman/Group CEO of LIMRA Holdings Limited, a multi-national, diversified conglomerate with a portfolio of 18 subsidiaries, and footprint across 6 industries, spanning 10 countries.

He is a visionary, self-made chief architect, and a highly motivated and resourceful senior level executive with a track record of consistently exceeding revenue, profit, and business growth goals, even in challenging, fast-paced environments.

He has extensive experience with highly engineered systems, which necessitates a comprehensive understanding of key business drivers in a variety of markets and industries. He excels at establishing relationships with senior-level decision-makers, seizing control of critical problem areas, and meeting customer obligations. He has led and expanded four IT companies, as well as organizations in the Mother & Baby care, Toys, Retail, Power & Energy, and Ecommerce industries, and transformed them into dynamic and progressive organizations.

Having graduated with a degree in engineering from Moratuwa University in Sri Lanka, he has also amassed extensive expertise in the areas of management, accounting, and logistics over the course of nearly 30 years of corporate experience, all the while forging fruitful connections with clients, partners, and stakeholders from around the globe.

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Rizwan Anise

Director / Chief Strategy Officer

Well networked and highly successful in implementing business process improvements, defining company direction, achieving goals, and changing & optimizing business procedures.

A seasoned and successful corporate executive with exposure and experience gained in covering 13 Industries such as Information Technology, BPO, Shipping, Consumer Electronics, Domestic Appliances, Personal Care, Pharmaceuticals, Finance, Education, Mother & Baby care, Retail, Activated Carbon, Mobile and Apparel, today holds the roles of Non-Executive Independent Director in the largest Finance and Leasing company in Sri Lanka, and Director cum Chief Strategy Officer, in LIMRA Holdings Limited, with a track record of producing, presenting and managing the implementation of innovative business solutions.

He is highly motivated with a proven ability to develop people and commercialize all aspects of a business, with a wealth of exposure and experience in converting opportunity into success and of driving profit and growth. Well networked and highly successful in implementing business process improvements, defining company direction, achieving goals, change and optimizing business procedures. Much loved by his colleagues and superiors for his innate practicality when it comes to Strategic Management and Marketing, having spearheaded diverse portfolios and campaigns throughout his vast career; he is adored by his subordinates for his understanding, oversight and democratic leadership style, and is easily a mentor form any new entrants into the dynamic field of marketing.

Rizwan can be constantly seen taking initiative in driving any project to reach its completion, much ahead of the deadline. He holds a Doctor of Business Administration (DBA), Business, Management, Marketing and Related Support Services from the University of Wales Trinity Saint David and a Master of Business Administration from the University of Wales, Cardiff. Rizwan is a Certified Member of the Sri Lanka Institute of Marketing, a Member of the Chartered Institute of Marketing.

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Keerthi Pathiraja

Non-Executive Director

Among his many areas of expertise, as a Non-Executive Director on the Board of LIMRA Holdings Ltd, he advises and directs the group on business aspects with a specialization on Legal, Corporate Governance and Compliance.

Keerthi Pathiraja is an Attorney-at-Law, called to the Bar in 2004. He is currently working as the Head of Legal / Company Secretary (Assistant Vice President) at Nestle Lanka PLC since January 2016, prior to which he was the Head of Legal and Board Secretary at Laugfs Group of Companies. His expertise originates from demonstrated history of working in diversified industries.

Skilled in Litigation, Alternate Dispute Resolution, Advocacy through industry associations, Negotiations, Mergers & Acquisitions (M&A), Corporate Governance, Corporate and Capital Market Laws, Food and Consumer Laws. Strong business development professional with a Master of Laws (LL.M.) focused in International Business Law of Cardiff Metropolitan University and holds a Masters Degree in Business Administration from the University of West London. As a Non-Executive Director to the Board of LIMRA Holdings Ltd, Mr. Keerthi would advise and direct the group all business aspects with a specialization on Legal, Corporate Governance, Compliance and many other areas with his expertise.

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Cluster Director - IT

Shihan Annon

Founder & Director / Principal Consultant / Chief Visionary Officer

A Visionary; A Technocrat; An Entrepreneur; with over Two Decades of tech commitment, playing the role of a Chief Visionary Officer whilst serving as an Executive Board Member for over 8 years, in a Multi-National Conglomerate.

He passions in the introduction of Novel Technological Solutions, Next-Gen Intelligent Cyber Security Services and Cognitive Automation via Machine Learning and Artificial Intelligence platforms.

A hands-on strategic Geek, who revelled the Cyber Security Industry setting standards that are above industry norms and ensuring that every organization has the right to cyber security. His specialty ranges from malware reversing, memory forensics, Incident response & an occasional red teaming engagement.

An avid enthusiast with a Philosophy of Humanizing Technology which he accomplishes in mentoring advocates for Agile, Resilient and Meaningful Transformation, who in return would serve the nation with distinct hoour to empower lives. A devoted chess player with FIDE rating, who fascinates Emotional Intelligence Leadership, Competency Models & NLP.

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Leaders of our Subsidiary Companies

Kaushalya Setunga

Director – Digital Engineering Solutions (PVT) Ltd

With more than 18 years of experience, and a formal background in Engineering, paired with his exceptional ability of Public Speaking, he made a new head-to-head definition to the smart security industry and a significant changeover to it.

With the special skill of Electronics and IT Engineering, and holding a Bachelor of Science (Electronic) degree from University of Kelaniya and bachelor of Information Technology (BIT) degree (Level 2) from University of Colombo, Kaushalya Setunga started his career life as an Electronics and Computer Engineering lecturer (Part time) in London Business School and Arthur C Clarke Institute for Modern Technologies. After completing his Engineering in plant training, he worked as a Senior Engineer cum Asst. Service Manager (IT) in a well-established company in Sri Lanka.

Thereafter he has joined Digital House (Pvt) Ltd in 2010, which was the founder company of LIMRA Holdings Limited as Service and Engineering Manager and formed Digital Engineering Solutions (PVT) Ltd as a subsidiary under of LIMRA Holdings. After being continuously recognized as a high performer, in 2019 he was promoted as the Director of Digital Engineering Solutions (Pvt) Ltd.

With a formal background in Engineering paired with his exceptional ability of Public Speaking, he made a new head-to-head definition to the smart security industry and a significant changeover to it. More than 18 years of his strategic, forward-thinking initiatives bridged with entrepreneurial spirit, adaptability, and industrial experience that transcend the current state of the company to deliver profitability, achieve growth and business success.

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Mafaz Fahrid

CEO – EGUARDIAN (Pvt) Ltd

Started his career focusing on technology and today possesses 18 years of experience in the Services & Technology industry with immense experience in the domains of Cyber Security & Digital Transformation.

Mafaz Fahrid started his career focusing on technology and today possesses 18 years of experience in the Services & Technology industry with immense experience in the domains of Cyber Security & Digital Transformation. He holds an MBA in Marketing & Systems Management and several professional qualifications.

Mafaz was notably EGUARDIAN’s first employee and is undoubtedly one of the great success stories of the company. He joined EGUARDIAN in 2010 as a Business Development Manager to handle a key product that successfully registered year-over-year growth. Within 5 years he rose through the ranks to become the Head of Business Development and International Operations. In 2020, Mafaz was promoted as the Vice President for Sales and Operations and by 2021 he was competent to take up the challenge as the CEO of EGUARDIAN. Throughout his career, Mafaz has been awarded and recognized as one of the most valuable employees of EGUARDIAN and has bagged the Chairman’s Award several times.

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Ujith Hewage

CEO – DCS International (Pvt) Ltd

Strong business acumen leveraging more than 22 years of hands-on experience in strategic planning, sales & marketing, business development, project, and product management.

Ujith Hewage is a marketer with strong business acumen leveraging more than 22 years of hands-on experience in strategic planning, sales & marketing, business development, project, and product management. Previously, he worked in two USA lubricants companies,  Valvoline Inc. as Country Manager for Sri Lanka & Maldives, and at Chevron Lanka Plc in which he held various roles and responsibilities for his long career. Early experience includes role as General Manager for Transmec International where he was responsible for the trading of Scania & Renault commercial trucks.

He holds a Master of Business Administration from the Postgraduate Institute of Management (PIM), University of Sri Jayewardenepura. He is also a member of the Chartered Institute of Marketing (UK), and holds a Post Graduate Diploma in Marketing (UK) and a Certificate in Executive Management from the Postgraduate Institute of Management (PIM). He was on the Alumni Board of the Post Graduate Institute of Management from 2016 to 2018. He has received many accolades throughout his career, including the award for the Best Sales Engineer in 2006, Award of excellence in recognition of contribution in the year 2004, and Highest volume growth achiever in the year 2015, at Chevron Lubricants Lanka, and a recognition award for best sales performance in 2006 from SLIM-NASCO. He was also recognized for his contribution in achieving the best results for his market area by being awarded the best distributor award for Maldives and Sri Lanka in 2018 & 2019 respectively from Valvoline annual distributor conferences.

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Ajantha Wickramarathna

CEO – Kiddies & Toys International (Pvt) Ltd

He counts over 18 years of corporate experience in varied industries including Mother & Baby care, Toys, Software Development, and BFSI.

Ajantha is the CEO of KTI. He has been with the company for over 12 years, of which he has spent a majority driving business strategies, formulating business plans, running business operations, and looking after business development and sales across the strategic business units of mother & baby care, toys, and stationary, bringing success in the local and international markets.

He counts over 18 years of corporate experience in varied industries including Mother & Baby care, Toys, Software Development, and BFSI. Being a visionary leader, Ajantha has shown immense skills in providing solutions to critical business issues, risk mitigation, innovation, conceptualization, strategic decision making, operations, and people management through honesty and integrity. He was the key strategist behind KTI’s growth and expansion plan, and was instrumental in making KTI the market leader it is today, in the category of branded mother & baby care accessories. He drives KTI’s business vision on building and inculcating KTI’s values and culture focusing on making it a family bonded, emotionally attached company with all of its stakeholders. Some of his long-term objectives for the company are to be ranked within the top 100 companies in Sri Lanka, whilst contributing to the goal of pushing the holding company to be listed within the top 10 companies in Sri Lanka. He also envisions KTI to be able to a pay six-months’ annual bonus to all its employees, whilst being a certified great place to work. His team considers Ajantha to be a lateral thinker, and a good listener who is very patient and compassionate when handling all stakeholders. He is also known to make use of his wealth of Finance experience in helping with his marketing decision making. He holds an MBA and a BSc (Marketing Special) from the University of Sri Jayewardenepura, is a certified Business Accountant from the Institute of Chartered Accountants of Sri Lanka, and is also a member of the Sri Lanka Institute of Marketing.

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Asvine Ganeshan

CEO - Strides Tech Solutions (Pvt) Ltd

He counts over 18 years of corporate experience with industry experience spanning across Consumer Electronics, Telecommunications, Mother & Baby Care, and Diversified Conglomerates, in Sri Lanka and UK.

Asvine Ganeshan is currently the CEO of Strides Tech Solutions (Pvt) Ltd, the newest venture of LIMRA Holdings. Asvine has been with LIMRA Holdings for more than 12 years, of which he has spent a majority holding Managerial positions heading strategic business units. He was one of the key players in developing the company Kiddies and Toys International (Pvt) Ltd, and has helped it grow from its inception to becoming a market leader in the Mother & Baby Care sector.

He holds a BSc (Hons) in Computer Science from the University of Hertfordshire, United Kingdom. Whilst in UK, he worked at Vodafone, where he was responsible for overall training and coaching of the technical department for Vodafone in UK and Egypt. He was awarded numerous performance-based accolades during his time there.
Being a multi-faceted personality, he has shown immense skills in Strategic Decision Making, Business Management, Business Development, Brand Building, Marketing, E-Commerce, Sales, and Technical Support, to name a few.

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Shafraz Asnavi

COO – Deltaspike (Pvt) Ltd

He is a passionate leader with over 20 years of professional experience with demonstrated history of working in many key industries in strategic positions whilst showcasing noteworthy business outcome.

Shafraz Asnavi is the Chief Operating Officer at DeltasSpike Pte Ltd under LIMRA Holdings. Prior to LIMRA, Shafraz served as the Chief Executive Officer within the Brandix group of companies.

He is a passionate leader with over 20 years of professional experience with demonstrated history of working in many key industries in strategic positions whilst showcasing noteworthy business outcome.

He is a faithful believer in people’s spirit, a strong team player, multi-skilled go-getter with inspiration for strategy, operations, business development, marketing and client relationship management.

His experience is complemented with Masters in Business Administration and a Post Graduate from Chartered Institute of Marketing.

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Anthony Pinto

VP - International Operations

Anthony has always been known for his passion for understanding the nuances of cross-channel selling with 20+ years of experience in the Mother and Kids consumer category space.

Anthony Pinto is the Vice President for International Operations, with experience managing Sales and Marketing in the SAARC region. His background in setting Sales and Distribution processes across Channels, Go to Market Strategy and including Product management informs his mindful but competitive approach.

Anthony has always been known for his passion for understanding the nuances of cross-channel selling with 20+ years of experience in the Mother and Kids consumer category space. He considers himself a ‘forever student,’ eager to build on his learning with changing consumer consumption behaviour. He always follows a simple mantra in life “The only cure for Failure is Hard Work and More Learning and thus keeps himself updated with global trends within the Toy Category Anthony’s hunger for knowledge and determination to turn plans into action has contributed to his most recent success at Mattel in leading the Domestic and Export Business, award-winning execution for heavy-hitting brands, such as Disney, Sony, and HMV. Meanwhile, He has successfully launched the New Business mapped to the KTI India Subsidiary along with an experienced India Leadership team by implementing start-up processes and strategic project management methods and ensuring a work-life balance for his team and department.

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Group Senior Management

Lasantha Kumara

Group Financial Controller

Lasantha Kumara holds the position of Group Financial Controller of LIMRA Holdings Limited, with over 18 years’ experience in the fields of finance and accounts, audit, cash flows, budget planning etc. He started his career as a Group Accountant since 2005 at Digital House (Pvt) Ltd and grew up in the ladder in his expertise and now sits as a member in the Senior Management team in overseeing the company’s total financial operations.

He is also a qualified member in The Institute of Chartered Accountants of Sri Lanka. His key expertise comes under in Financial forecasting and budgeting, Finance operations and Accounting , P& L Management ,Financial Reporting

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Rusitha Mapitiyage

Group Head of Human Resources

Rusitha Mapitiyage is the Group Head of Human Resources of LIMRA Holdings Limited. He possesses over 13 years of hands-on experience as an HR Professional across many multi-national & multi-cultural organizations covering industries such as Banking, BPO, Hospitality, and Manufacturing. He has also worked with various stakeholders from different Nationalities at different levels whilst studying in the United Kingdom and working for Global organizations.

Rusitha holds a Master’s in Business Administration from the University of Colombo, Sri Lanka, and a Bachelor with honours in Multimedia Computing from the Manchester Metropolitan University in the United Kingdom. In addition, he has completed various other academic programs from the Chartered Institute of Personnel Management, Sri Lanka, and professional programs. Apart from leading HR teams, he has held many leadership roles to add value to numerous teams at school and workplaces he was part of. Also, he is a professional member of the Association of HR Professionals, Sri Lanka

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Deepal Hettiarachchi

Group Head of Facilities Management, Regulatory & Warehouse Operations

Deepal Hettiarachchi is the Group Head of Facilities Management, Legal Compliance, Regulatory & Warehouse Operations of LIMRA Holdings Limited. Deepal has a comprehensive corporate experience with over 25 plus years’ experience in the fields of Insurance, Banking and Finance Service providers. He started his career as an Insurance Advisor and has played Managerial roles in accomplishing his expertise with a number of Service Providers.

He is a holder of Professional Qualification in Human Resources Management from Chartered Institute in Personnel Management, A licensed life insurance agent under the affiliation of the Chartered Insurance UK and completed a Diploma in banking under the Institute of Bankers Sri Lanka.

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Akram Farook

Head of Group Credit Control

Mohammed Farook Akram is the Head of Group Credit Control in LIMRA Holdings Limited with almost 18 years of experience in Accounts & Operations field. He is a qualified member under Association of Accounting Technicians of Sri Lanka and a member of society of certified Management Accountants of Sri Lanka.

He started his career as an Account Assistant in Digital House (Pvt) Ltd in 2005 and within very short period of time he got promoted within the Group as an Assistant Accountant to Kiddies and Toys International Pvt Ltd. He progressed as Senior Manager – Accounts Operations in overlooking the full process within the Department. Being a qualified, well experienced and loyal member of the group, he was given the opportunity to take up a new challenge as the Head of Group Credit Control.

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Najaath Cader

Group Manager - IT

Najaath Cader heads the Information Technology department working as the Group Manager IT for LIMRA Holdings Limited with over 11 years’ experience in the field of hardware engineering, computer networking , administration and IT Support services. He was one of the initial group of employees’ in LIMRA group who was employed since 2008 when the company started as Digital House in the position of Hardware Executive and has come a long journey in contributing immensely to the company’s growth.

Najaath is a Certified Professional in Cisco CCNA and a Microsoft Certified System Administrator. His main areas of expertise come under in IT Management, Support services and helpdesk, troubleshooting and networking, hardware services, IT administration.

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Bandula Kodithuwakku

Group Manager – Imports and Logistics

Bandula Pathmalal is the Group Manager Imports & Logistics of LIMRA Holdings Limited with over 15 years’ experience in the field of imports, logistics, and purchasing and production inventory management. He started his career as a Purchasing Executive in year 2000 in a well-established business and then played his role in the fields in gaining a vast experience with a proven track record.

He completes his Diploma in Logistics and distribution management from The National Institute of Business Management. He is an experienced person handling total Import process, shipment and insurance tariff plans, loading and unloading management.

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Nilantha Kumara

Group Manager – Audit & Assurance

Nilantha Kumara is the Group Manager Audit and Assurance, managing all operations handled under the Internal Audit and Operations of LIMRA Holdings Limited with over 12 plus years’ experience in the fields of Audit and Accounts.

He is a graduate in Bachelor of Science in Administration from University of Sri Jayawardenapura and also qualified AAT and a partly qualified Chartered Business Accountant from Institute of Chartered Accountants of Sri Lanka. He started his career as an Account Assistant and thereafter practiced as an Audit Assistant in a reputed audit firm. He comes with an overall experience and proven track record in growing towards the Management team in the Company. His areas of expertise are Audit Cycle Process and Operations, Risk and Control Management, Analytics and Finance.

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Nauseer Ahamed

Group Accountant

Nauseer Ahamed is the Group Accountant of LIMRA Holdings, has 13+ Years’ experience in Management and Finance with consistent track record of successfully managing teams. He has vast exposure as an Accountant and as a Finance Manager through his career and currently overlooking the Group Finance Department, Group ERP and CDU Unit with his expertise.

He is a Certified Management Accountant (CMA), a Professional Member of ICMA Australia. He has completed his executive education on Business Administration from the Faculty of Business and Finance – University of Colombo in 2014, later obtained his Masters of Business Administration (MBA) from University of Wolverhampton-UK.

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