Relaunch of KTI’s own Toy Brand – PLEX

One of KTI's main objectives is to foster learning and development through play. The introduction of PLEX, a brand of educational toys aimed at promoting cognitive development and creativity, exemplifies KTI's commitment to setting global standards for innovation and child development.

Thursday, April 25, 2024

Recently, KTI unveiled the rebranded logo for PLEX, accompanied by the tagline “Play to Learn Extra.” This tagline encapsulates KTI’s philosophy of utilizing play as a supplementary method for learning, recognizing the value of playful engagement in enhancing cognitive, social, emotional, and physical development in children.

The unveiling ceremony of the new PLEX logo was a momentous occasion, led by our CEO Ajantha Wickramaratne and Marketing & Communications Manager Jehan Noor, presenting the brand guidelines to Chairman, Nabhan Akeel. Joined by the talented logo designer Mohammed Shafraz and Unit Head of International Brands Safraz Hussain.

Stay tuned as we continue to innovate and inspire, setting global standards in innovation, safety, and community impact. Together, let’s shape a brighter future for our children!

Published on Thursday, April 25, 2024

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